Earn a recognized micro-credential while exploring advertising, branding, and social media skills in the award-winning UWA Integrated Marketing Communications Program. Courses will combine hands-on learning, field experiences, and portfolio building in a comprehensive summer program. 

Become certified in Google Analytics, and explore the theory and practice of proven social media methods. 

Caleb Walters, is an instructor of digital communications in the IMC program at UWA. As the newest member of the IMC faculty, he teaches courses in photography, graphic arts, advertising, broadcast news and public speaking.

Prior to returning to his alma mater as a faculty member, Caleb worked in communications and public relations in the Tuscaloosa area for two years. As the communications and marketing coordinator for The University of Alabama Women and Gender Resource Center, he was responsible for a number of promotional activities including graphic design, social media, press releases, event planning and more. He was also directly involved in a complete re-brand of the Center, which resulted in increased engagement from the UA campus and community.

Caleb has also worked as a public relations assistant for the City of Tuscaloosa. Reporting to the City’s communications director, he was responsible for creating graphics for municipal events and programs, including the Tuscaloosa Mayor’s Cup, Holidays on the River and the fifth anniversary of the April 27, 2011 tornado. Additionally, he assisted in maintaining the City’s website, writing news releases and developing a number of PR campaigns.